Element was a collaborative group design project for a conceptual store with competitors such as Williams-Sonoma, Crate & Barrel, and Pottery Barn. The objective for this project was to design and brand a diverse line of packaging for high quality products. Element was built on the idea of catering to the five senses and strives to enhance the living space of its consumers.
Element includes three store brands - Food, Kitchen, and Living. Each line is distinct in design, but cohesive to the brand’s quality and value of product.
Two stand-alone brands were created for Element.
Pizza Stone Company is a line of pizza making products for the pizza enthusiast. Spices, sauces, and tools were exclusively curated from Italy to provide an authentic pizza making experience.
Halcyon is a line of bath and body products with emphasis on pure and natural ingredients. These reliable skincare products are chemical free giving consumers peace of mind.