The objective for this project was to redesign the identity and label for a beer brand. The identity that I created for this brand consisted of a wordmark with two typefaces. The typeface used for Nui was created by myself and was Tiki inspired with thick strokes. The inspiration for the overall design came from the voyages of the ancient Hawaiians when they navigated their way across the Pacific Ocean. Each label is designed after an element of way finding that the ancient Hawaiians used such as the ocean, the sun, and the stars.